Microtrends |
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Knowing where to design is crucial to all designers. Lee Shupp from Cheskin explains a Microtrend as the driving force that defines the attitudes and behaviour of a subculture. By studying and understanding demography, ethography and subcultures potential microtrends can be identified. In the following PDF examples these information layers together with trends and social patterns have been explored and researched in order to find current microtrends to address design solutions.
citizen reporting 1.1 MB dogging 1.4 MB |
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 From safety in style |
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